240 Must-Know Hotel Statistics and Travel Trends in Thailand for 2025

Discover the most compelling hotel statistics and travel trends in Thailand for 2025! Whether you're a traveler planning your next adventure or a professional in the hospitality industry, this comprehensive guide of 240 key statistics and travel trends offers valuable insights into Thailand's dynamic hotel scene. Backed by data from 40,930 hotels, 9,449,950 traveler reviews, and 7,256,583 price points, we unveil the patterns and preferences shaping tourism in this remarkable destination.

Hotel and Travel Statistics for Thailand

Top Hotel and Travel Statistics for Thailand

  • There are 40,930 hotels operating in Thailand.
  • The average hotel rating in Thailand is 8.14, based on 5,324,291 reviews.
  • Travelers can expect to pay around $87 per night for a hotel in Thailand.
  • If you're looking for the best month to visit Thailand by rating, it's September with an average rating of 8.27.
  • If you're looking for the cheapest month to visit Thailand, it's October with an average price of $80.
  • The least popular month to visit Thailand is June, attracting only 6.8% of visitors.
  • The most popular month to visit Thailand is January, attracting 10.4% of visitors.
  • Friends are the most satisfied travelers when visiting Thailand, rating their stays at 8.22 on average.
  • Business Travelers are the least satisfied travelers when visiting Thailand, rating their stays at 7.96 on average.
  • Hotel prices in Thailand peak in August, with an average price of $96.

Hotel Availability and Types in Thailand

Number of Hotels

  • There are 40,930 hotels in Thailand.

Distribution by Star Rating

  • Thailand has 735 hotels with a 1-star rating, accounting for 1.8% of all hotels.
  • Thailand has 5,898 hotels with a 2-star rating, accounting for 14.4% of all hotels.
  • Thailand has 11,877 hotels with a 3-star rating, accounting for 29.0% of all hotels.
  • Thailand has 7,035 hotels with a 4-star rating, accounting for 17.2% of all hotels.
  • Thailand has 5,867 hotels with a 5-star rating, accounting for 14.3% of all hotels.
  • We also have 9,518 hotels with an unknown star rating in Thailand, accounting for 23.3% of all hotels.
  • The average price of a hotel in Thailand is $87 per night.
  • The average price of a 1-star hotel in Thailand is $33 per night.
  • The average price of a 2-star hotel in Thailand is $33 per night.
  • The average price of a 3-star hotel in Thailand is $57 per night.
  • The average price of a 4-star hotel in Thailand is $109 per night.
  • The average price of a 5-star hotel in Thailand is $190 per night.
  • The average price of a hotel in Thailand with an unknown star rating is $124 per night.
  • There are 15,612 hotels in Thailand priced in the $0-$50 range, accounting for 61.0% of all hotels.
  • There are 5,038 hotels in Thailand priced in the $50-$100 range, accounting for 19.7% of all hotels.
  • There are 2,682 hotels in Thailand priced in the $100-$200 range, accounting for 10.5% of all hotels.
  • There are 1,737 hotels in Thailand priced in the $200-$500 range, accounting for 6.8% of all hotels.
  • There are 363 hotels in Thailand priced in the $500-$1000 range, accounting for 1.4% of all hotels.
  • There are 165 hotels in Thailand priced in the $1000+ range, accounting for 0.6% of all hotels.
  • The average price of a hotel in Thailand in January is $89.
  • The average price of a hotel in Thailand in February is $85.
  • The average price of a hotel in Thailand in March is $82.
  • The average price of a hotel in Thailand in April is $86.
  • The average price of a hotel in Thailand in May is $85.
  • The average price of a hotel in Thailand in June is $87.
  • The average price of a hotel in Thailand in July is $92.
  • The average price of a hotel in Thailand in August is $96.
  • The average price of a hotel in Thailand in September is $95.
  • The average price of a hotel in Thailand in October is $80.
  • The average price of a hotel in Thailand in November is $83.
  • The average price of a hotel in Thailand in December is $90.

Hotel Ratings and Reviews in Thailand

Number of Reviews

  • We've collected 9,449,950 reviews for hotels in Thailand.

Review Distribution by Traveler Type

  • There are 499,935 reviews from business travelers in Thailand, accounting for 5.3% of all reviews.
  • There are 3,769,564 reviews from couples in Thailand, accounting for 39.9% of all reviews.
  • There are 1,952,235 reviews from families in Thailand, accounting for 20.7% of all reviews.
  • There are 245,350 reviews from friends in Thailand, accounting for 2.6% of all reviews.
  • There are 947,260 reviews from group travelers in Thailand, accounting for 10.0% of all reviews.
  • There are 1,845,555 reviews from solo travelers in Thailand, accounting for 19.5% of all reviews.
  • There are 190,051 reviews from travelers with an unknown type in Thailand, accounting for 2.0% of all reviews.

Average Hotel Ratings Over Time

  • The average rating for hotels in Thailand in 2025 is 8.47, based on 1,188 reviews.
  • The average rating for hotels in Thailand in 2024 was 8.27, based on 1,858,238 reviews.
  • The average rating for hotels in Thailand in 2023 was 8.18, based on 1,654,375 reviews.
  • The average rating for hotels in Thailand in 2022 was 8.15, based on 850,326 reviews.
  • The average rating for hotels in Thailand in 2021 was 8.23, based on 166,652 reviews.
  • The average rating for hotels in Thailand in 2020 was 8.21, based on 291,981 reviews.
  • The average rating for hotels in Thailand in 2019 was 8.11, based on 589,843 reviews.
  • The average rating for hotels in Thailand in 2018 was 7.99, based on 599,040 reviews.
  • The average rating for hotels in Thailand in 2017 was 7.93, based on 562,907 reviews.
  • The average rating for hotels in Thailand in 2016 was 7.86, based on 612,328 reviews.
  • The average rating for hotels in Thailand in 2015 was 7.71, based on 557,034 reviews.
  • The average rating for hotels in Thailand in 2014 was 7.64, based on 526,677 reviews.
  • The average rating for hotels in Thailand in 2013 was 7.57, based on 545,354 reviews.
  • The average rating for hotels in Thailand in 2012 was 7.68, based on 314,796 reviews.
  • The average rating for hotels in Thailand in 2011 was 7.73, based on 174,309 reviews.
  • The average rating for hotels in Thailand in 2010 was 7.74, based on 91,601 reviews.
  • The average rating for hotels in Thailand in 2009 was 7.87, based on 64,955 reviews.
  • The average rating for hotels in Thailand in 2008 was 7.69, based on 18,256 reviews.
  • The average rating for hotels in Thailand in 2007 was 7.54, based on 8,807 reviews.
  • The average rating for hotels in Thailand in 2006 was 7.49, based on 4,689 reviews.
  • The average rating for hotels in Thailand in 2005 was 7.90, based on 1,851 reviews.
  • The average rating for hotels in Thailand in 2004 was 8.29, based on 361 reviews.

Average Ratings by Star Rating

  • The average rating for 1-star hotels in Thailand is 7.84.
  • The average rating for 2-star hotels in Thailand is 7.86.
  • The average rating for 3-star hotels in Thailand is 8.05.
  • The average rating for 4-star hotels in Thailand is 8.37.
  • The average rating for 5-star hotels in Thailand is 8.41.
  • The average rating for hotels in Thailand with an unknown star rating is 8.42.

Average Ratings by Traveler Type

  • The average rating for business travelers in Thailand is 7.96.
  • The average rating for couples in Thailand is 8.12.
  • The average rating for families in Thailand is 8.13.
  • The average rating for friends in Thailand is 8.22.
  • The average rating for group travelers in Thailand is 8.20.
  • The average rating for solo travelers in Thailand is 8.15.
  • The average rating for travelers with an unknown type in Thailand is 8.08.

Best Months to Visit by Ratings

  • The average rating for hotels in Thailand in January is 8.08.
  • The average rating for hotels in Thailand in February is 8.11.
  • The average rating for hotels in Thailand in March is 8.17.
  • The average rating for hotels in Thailand in April is 8.17.
  • The average rating for hotels in Thailand in May is 8.23.
  • The average rating for hotels in Thailand in June is 8.26.
  • The average rating for hotels in Thailand in July is 8.20.
  • The average rating for hotels in Thailand in August is 8.18.
  • The average rating for hotels in Thailand in September is 8.27.
  • The average rating for hotels in Thailand in October is 8.24.
  • The average rating for hotels in Thailand in November is 8.17.
  • The average rating for hotels in Thailand in December is 8.13.

Seasons in Thailand

The seasons in Thailand are determined by the percentage of reviews for each month.

Low Season in Thailand

  • May (7.8%)
  • June (6.8%)
  • September (7.2%)
  • October (7.8%)

Shoulder Season in Thailand

  • April (8.4%)
  • July (7.9%)
  • August (8.3%)
  • November (8.1%)

High Season in Thailand

  • January (10.4%)
  • February (9.1%)
  • March (9.0%)
  • December (9.2%)

City Rankings in Thailand

  • The city with the most hotels is Bangkok, with 6,200 hotels.
  • The city with the highest average rating is Nan, with an average rating of 8.65.
  • The city with the lowest average rating is Koh Phi Phi Don, with an average rating of 7.02.
  • The city with the most expensive hotels is Ko Samui, with average prices of $189.
  • The city with the cheapest hotels is Phitsanulok, with average prices of $24.
95
8.36
$45.84
6,200
7.96
$64.09
168
8.25
$70.24
335
8.07
$61.84
3,860
8.50
$76.14
499
8.40
$41.90
126
8.20
$41.13
696
8.11
$51.01
152
8.24
$40.11
467
8.21
$46.73
2,627
8.24
$132.09
484
8.06
$59.41
277
8.19
$87.58
239
8.57
$92.03
1,025
8.20
$150.93
252
7.91
$40.65
488
8.44
$50.48
133
8.09
$88.13
499
8.21
$102.98
117
7.60
$59.23
1,815
8.47
$189.36
261
8.03
$80.07
343
8.17
$79.61
123
8.33
$114.40
134
7.02
$64.80
1,143
8.30
$101.23
169
8.21
$31.37
108
8.16
$37.99
148
7.89
$66.10
128
7.71
$45.74
373
8.42
$60.81
388
7.86
$25.40
390
8.65
$46.44
122
8.37
$38.79
210
8.20
$32.58
107
7.51
$37.18
99
7.62
$47.43
5,132
7.79
$139.38
119
8.60
$102.02
101
8.20
$58.47
229
8.32
$97.14
139
7.98
$24.35
248
8.23
$42.20
4,965
8.14
$143.48
92
8.04
$29.67
271
8.31
$54.90
94
8.25
$39.83
246
8.21
$60.66
663
8.15
$64.52
94
8.02
$42.15
100
8.36
$27.01
280
7.79
$33.44
188
8.18
$38.76
178
8.07
$33.62
272
8.01
$27.71

Hotel and Travel Statistics for Air-Conditioned Hotels in Thailand

Top Hotel and Travel Statistics for Air-Conditioned Hotels in Thailand

  • There are 6,351 Air-Conditioned Hotels operating in Thailand.
  • The average rating for Air-Conditioned Hotels in Thailand is 8.05, based on 3,239,269 reviews.
  • Travelers can expect to pay around $52 per night for a Air-Conditioned Hotel in Thailand.
  • If you're looking for the best month to book a Air-Conditioned Hotel in Thailand by rating, it's September, with an average rating of 8.24.
  • If you're looking for the cheapest month to book a Air-Conditioned Hotel in Thailand, it's October, with an average price of $49.
  • The least popular month to book a Air-Conditioned Hotel in Thailand is June, attracting only 7.1% of visitors.
  • The most popular month to book a Air-Conditioned Hotel in Thailand is January, attracting 10.0% of visitors.
  • Friends are the most satisfied travelers when visiting Air-Conditioned Hotels in Thailand, rating their stays at 8.13 on average.
  • Business Travelers are the least satisfied travelers when visiting Air-Conditioned Hotels in Thailand, rating their stays at 7.89 on average.
  • Air-Conditioned Hotel prices in Thailand peak in December, with an average price of $60.

Availability and Types of Air-Conditioned Hotels in Thailand

Number of Air-Conditioned Hotels

  • There are 6,351 Air-Conditioned Hotels in Thailand.

Star Rating Distribution for Air-Conditioned Hotels

  • There are 93 Air-Conditioned Hotels in Thailand with a 1-star rating, accounting for 1.5% of all Air-Conditioned Hotels.
  • There are 1,244 Air-Conditioned Hotels in Thailand with a 2-star rating, accounting for 19.6% of all Air-Conditioned Hotels.
  • There are 2,994 Air-Conditioned Hotels in Thailand with a 3-star rating, accounting for 47.1% of all Air-Conditioned Hotels.
  • There are 1,314 Air-Conditioned Hotels in Thailand with a 4-star rating, accounting for 20.7% of all Air-Conditioned Hotels.
  • There are 520 Air-Conditioned Hotels in Thailand with a 5-star rating, accounting for 8.2% of all Air-Conditioned Hotels.
  • There are 186 Air-Conditioned Hotels in Thailand with an unknown star rating, accounting for 2.9% of all Air-Conditioned Hotels.
  • The average price for Air-Conditioned Hotels in Thailand is $52.
  • The average price for 1-star Air-Conditioned Hotels in Thailand is $45.
  • The average price for 2-star Air-Conditioned Hotels in Thailand is $28.
  • The average price for 3-star Air-Conditioned Hotels in Thailand is $39.
  • The average price for 4-star Air-Conditioned Hotels in Thailand is $66.
  • The average price for 5-star Air-Conditioned Hotels in Thailand is $153.
  • The average price for Air-Conditioned Hotels with an unknown star rating in Thailand is $37.
  • There are 4,241 Air-Conditioned Hotels in Thailand priced in the $0-$50 range, accounting for 71.1% of all Air-Conditioned Hotels.
  • There are 1,189 Air-Conditioned Hotels in Thailand priced in the $50-$100 range, accounting for 19.9% of all Air-Conditioned Hotels.
  • There are 385 Air-Conditioned Hotels in Thailand priced in the $100-$200 range, accounting for 6.5% of all Air-Conditioned Hotels.
  • There are 125 Air-Conditioned Hotels in Thailand priced in the $200-$500 range, accounting for 2.1% of all Air-Conditioned Hotels.
  • There are 19 Air-Conditioned Hotels in Thailand priced in the $500-$1000 range, accounting for 0.3% of all Air-Conditioned Hotels.
  • There are 6 Air-Conditioned Hotels in Thailand priced in the $1000+ range, accounting for 0.1% of all Air-Conditioned Hotels.
  • The average price for Air-Conditioned Hotels in Thailand in January is $57.
  • The average price for Air-Conditioned Hotels in Thailand in February is $52.
  • The average price for Air-Conditioned Hotels in Thailand in March is $50.
  • The average price for Air-Conditioned Hotels in Thailand in April is $51.
  • The average price for Air-Conditioned Hotels in Thailand in May is $49.
  • The average price for Air-Conditioned Hotels in Thailand in June is $50.
  • The average price for Air-Conditioned Hotels in Thailand in July is $55.
  • The average price for Air-Conditioned Hotels in Thailand in August is $58.
  • The average price for Air-Conditioned Hotels in Thailand in September is $57.
  • The average price for Air-Conditioned Hotels in Thailand in October is $49.
  • The average price for Air-Conditioned Hotels in Thailand in November is $55.
  • The average price for Air-Conditioned Hotels in Thailand in December is $60.

Ratings and Reviews for Air-Conditioned Hotels in Thailand

Number of Reviews for Air-Conditioned Hotels

  • We've collected 5,638,430 reviews for Air-Conditioned Hotels in Thailand.

Review Distribution for Air-Conditioned Hotels

  • There are 386,321 reviews for Air-Conditioned Hotels from business travelers in Thailand, accounting for 6.9% of all reviews.
  • There are 2,143,912 reviews for Air-Conditioned Hotels from couples in Thailand, accounting for 38.0% of all reviews.
  • There are 1,144,206 reviews for Air-Conditioned Hotels from families in Thailand, accounting for 20.3% of all reviews.
  • There are 142,735 reviews for Air-Conditioned Hotels from friends in Thailand, accounting for 2.5% of all reviews.
  • There are 570,231 reviews for Air-Conditioned Hotels from group travelers in Thailand, accounting for 10.1% of all reviews.
  • There are 1,140,642 reviews for Air-Conditioned Hotels from solo travelers in Thailand, accounting for 20.2% of all reviews.
  • There are 110,383 reviews for Air-Conditioned Hotels from travelers with an unknown type in Thailand, accounting for 2.0% of all reviews.

Average Rating Over Time for Air-Conditioned Hotels

  • The average rating for Air-Conditioned Hotels in Thailand in 2025 is 8.81, based on 322 reviews.
  • The average rating for Air-Conditioned Hotels in Thailand in 2024 was 8.22, based on 1,089,547 reviews.
  • The average rating for Air-Conditioned Hotels in Thailand in 2023 was 8.11, based on 977,381 reviews.
  • The average rating for Air-Conditioned Hotels in Thailand in 2022 was 8.07, based on 514,736 reviews.
  • The average rating for Air-Conditioned Hotels in Thailand in 2021 was 8.21, based on 101,413 reviews.
  • The average rating for Air-Conditioned Hotels in Thailand in 2020 was 8.16, based on 171,633 reviews.
  • The average rating for Air-Conditioned Hotels in Thailand in 2019 was 8.03, based on 358,305 reviews.
  • The average rating for Air-Conditioned Hotels in Thailand in 2018 was 7.92, based on 356,824 reviews.
  • The average rating for Air-Conditioned Hotels in Thailand in 2017 was 7.86, based on 327,379 reviews.
  • The average rating for Air-Conditioned Hotels in Thailand in 2016 was 7.80, based on 358,674 reviews.
  • The average rating for Air-Conditioned Hotels in Thailand in 2015 was 7.63, based on 328,670 reviews.
  • The average rating for Air-Conditioned Hotels in Thailand in 2014 was 7.58, based on 317,823 reviews.
  • The average rating for Air-Conditioned Hotels in Thailand in 2013 was 7.51, based on 332,155 reviews.
  • The average rating for Air-Conditioned Hotels in Thailand in 2012 was 7.64, based on 180,674 reviews.
  • The average rating for Air-Conditioned Hotels in Thailand in 2011 was 7.68, based on 103,746 reviews.
  • The average rating for Air-Conditioned Hotels in Thailand in 2010 was 7.75, based on 56,610 reviews.
  • The average rating for Air-Conditioned Hotels in Thailand in 2009 was 7.87, based on 42,740 reviews.
  • The average rating for Air-Conditioned Hotels in Thailand in 2008 was 7.61, based on 11,009 reviews.
  • The average rating for Air-Conditioned Hotels in Thailand in 2007 was 7.49, based on 4,835 reviews.
  • The average rating for Air-Conditioned Hotels in Thailand in 2006 was 7.41, based on 2,589 reviews.
  • The average rating for Air-Conditioned Hotels in Thailand in 2005 was 7.83, based on 1,120 reviews.
  • The average rating for Air-Conditioned Hotels in Thailand in 2004 was 8.10, based on 244 reviews.

Average Rating by Star Rating for Air-Conditioned Hotels

  • The average rating for 1-star Air-Conditioned Hotels in Thailand is 7.81.
  • The average rating for 2-star Air-Conditioned Hotels in Thailand is 7.68.
  • The average rating for 3-star Air-Conditioned Hotels in Thailand is 8.00.
  • The average rating for 4-star Air-Conditioned Hotels in Thailand is 8.33.
  • The average rating for 5-star Air-Conditioned Hotels in Thailand is 8.60.
  • The average rating for Air-Conditioned Hotels with an unknown star rating in Thailand is 8.25.

Average Rating by Traveler Type for Air-Conditioned Hotels

  • The average rating of Air-Conditioned Hotels from business travelers in Thailand is 7.89.
  • The average rating of Air-Conditioned Hotels from couples in Thailand is 8.07.
  • The average rating of Air-Conditioned Hotels from families in Thailand is 8.01.
  • The average rating of Air-Conditioned Hotels from friends in Thailand is 8.13.
  • The average rating of Air-Conditioned Hotels from group travelers in Thailand is 8.10.
  • The average rating of Air-Conditioned Hotels from solo travelers in Thailand is 8.13.
  • The average rating of Air-Conditioned Hotels from travelers with an unknown type in Thailand is 8.02.

Best Month to Stay at a Air-Conditioned Hotel by Rating

  • The average rating for Air-Conditioned Hotel in Thailand in January is 8.01.
  • The average rating for Air-Conditioned Hotel in Thailand in February is 8.06.
  • The average rating for Air-Conditioned Hotel in Thailand in March is 8.11.
  • The average rating for Air-Conditioned Hotel in Thailand in April is 8.11.
  • The average rating for Air-Conditioned Hotel in Thailand in May is 8.17.
  • The average rating for Air-Conditioned Hotel in Thailand in June is 8.19.
  • The average rating for Air-Conditioned Hotel in Thailand in July is 8.15.
  • The average rating for Air-Conditioned Hotel in Thailand in August is 8.14.
  • The average rating for Air-Conditioned Hotel in Thailand in September is 8.24.
  • The average rating for Air-Conditioned Hotel in Thailand in October is 8.20.
  • The average rating for Air-Conditioned Hotel in Thailand in November is 8.09.
  • The average rating for Air-Conditioned Hotel in Thailand in December is 8.05.

Seasons for Air-Conditioned Hotels in Thailand

The seasons in Thailand are determined by the percentage of reviews for Air-Conditioned Hotels in each month.

Low Season for Air-Conditioned Hotels in Thailand

  • May (7.9%)
  • June (7.1%)
  • September (7.6%)
  • October (8.1%)

Shoulder Season for Air-Conditioned Hotels in Thailand

  • April (8.3%)
  • July (8.1%)
  • August (8.5%)
  • November (8.2%)

High Season for Air-Conditioned Hotels in Thailand

  • January (10.0%)
  • February (8.6%)
  • March (8.7%)
  • December (9.0%)

Air-Conditioned Hotels City Rankings in Thailand

  • The city with the most Air-Conditioned Hotels is Bangkok, with 1,394 Air-Conditioned Hotels.
  • The city with the highest average rating for Air-Conditioned Hotels is Ko Tao, with an average rating of 8.72.
  • The city with the lowest average rating for Air-Conditioned Hotels is Koh Phi Phi Don, with an average rating of 7.21.
  • The city with the most expensive Air-Conditioned Hotels is Phang Nga, with average prices of $150.
  • The city with the cheapest Air-Conditioned Hotels is Sakon Nakhon, with average prices of $17.
1,394
7.97
$55.05
43
8.26
$28.05
41
8.04
$32.84
673
8.42
$53.48
117
8.24
$31.89
18
7.83
$38.38
117
7.90
$34.71
31
8.10
$27.94
133
8.07
$28.22
237
8.00
$58.57
58
8.25
$48.54
37
8.34
$98.85
93
8.31
$81.48
66
8.03
$24.48
28
8.45
$58.95
36
8.40
$82.73
19
7.70
$53.08
154
8.29
$104.36
19
8.72
$70.40
37
7.81
$51.22
25
7.21
$72.41
193
8.14
$59.83
31
8.22
$20.86
17
7.91
$22.12
25
8.27
$24.07
25
7.91
$34.01
28
8.09
$29.26
17
8.04
$24.67
83
8.16
$40.60
72
7.88
$21.77
59
8.50
$37.55
16
7.46
$32.93
22
8.29
$37.15
19
7.36
$30.91
17
7.38
$37.78
570
7.76
$56.59
18
7.87
$149.96
26
8.06
$94.09
47
7.95
$23.90
39
7.99
$41.45
717
8.03
$70.36
18
8.48
$34.70
31
7.86
$39.29
16
8.49
$25.46
27
8.50
$33.77
88
8.17
$33.41
16
8.10
$18.10
25
7.62
$17.22
23
8.19
$27.43
76
7.58
$19.60
22
8.12
$21.54
23
7.95
$22.98
40
8.07
$26.56
39
8.15
$23.69
66
8.01
$24.36